Too often the campaign focus is on a financial goal. Achieving that goal is the measurement of success. While financial goals are important and, when it comes to the CFC, they overshadow the true success of the campaign--making lives better, saving the environment, providing furry companionship, finding cures, and overcoming disaster.
Anyone who has survived an illness due to cutting edge research won't know or care about a specific fundraising goal. They will be forever grateful that people saw a need and chose to make a difference. They will often spend the rest of their lives passing that extraordinary gift on to others by giving and volunteering themselves. This is authentic campaign success--what truly matters--it is giving when the need exists.
So, this giving season, keep your perspective positive and put your focus where it belongs. It's about the NEED.